DTC Wellness · Case study
ENERGYbits
A 15-platform intelligence stack drove 59K search clicks, 485K impressions, and a 28.7% rise in organic clicks
We connected every ad, analytics, and content platform into one decision layer, then built a blog pipeline that scores each draft for SEO, AEO, and GEO before it goes live. A B2B cold email program opened a second sales channel with $186K in pipeline.
15+ platforms. One publishing brain.
ENERGYbits sells algae tablets direct to consumers. Their ad, analytics, and content data was spread across more than fifteen platforms, so every content decision required someone to pull reports by hand and piece them together.
Their content also had to perform in two places: in classic Google results, and in the answers that ChatGPT, Gemini, Perplexity, and Google AI Overviews give to shoppers. We built a system to handle both:
- One connected data layer. Signals from 15+ ad, analytics, and content platforms are normalised into a single view.
- An automated blog pipeline. Research, structured drafting, and editorial review run as one repeatable flow.
- Pre-publish scoring. Every draft is scored for SEO, AEO (answer engines), and GEO (generative engines) before it goes live.
- B2B cold email outreach. A multi-step campaign on Instantly to open a business sales channel alongside DTC.
More clicks, more reach, and a brand AI engines cite.
Content now ships with its search and AI readiness already scored. Because issues are caught before publishing, posts rank sooner and stay on page one. Over the last 100 days, compared with the period before, the site recorded:
- 59,295 search clicks, up 28.7%
- 485,804 search impressions, up 14.6%
- 12.2% average click-through rate, up 16.5%, at an average position of 6.0
- 152,937 total sessions, up 13.0%
- 55.2% engagement rate and an average session length of 1m 31s, up 6.5%
- 340 of 500 tracked keywords on page one: 100 in positions 1–3 and 240 in positions 4–10
We also ran an AI-visibility analysis on Oct 25, 2026 across GPT, Gemini, Claude, Perplexity, DeepSeek, and Google AI Overviews:
- 18.8% brand mention rate across 48 AI answers from 6 engines
- 487 citations from 234 unique domains, with the brand present in 5 of 8 tracked questions
- 83.3% mention rate on the gut-health and natural-detox question, the strongest topic tracked
Three tracked questions currently return no mention of the brand. The scoring pipeline now targets those topics first.
124 opportunities worth $186K from cold email.
Alongside DTC growth, we ran a B2B cold email campaign for ENERGYbits through Instantly, with multi-step sequences reaching business buyers. Results for Jul 2 – Oct 28, 2026, compared with the previous period:
- 124 opportunities worth $186K in pipeline
- 124 positive replies, a 22.06% positive reply rate, up 363.3%
- 562 replies, a 2.53% reply rate, up 275.8%
- 82.89% open rate: 18.4K unique opens
- 70K emails sent across 22.2K started sequences, up 651.6%
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