Dental Care · Case study
CareInn Dental Clinic
From Launch to 338 Google Ads Conversions and 31.4K Search Impressions
CodeSquad built CareInn Dental Clinic’s patient growth system before its first patient walked in, then grew it from a standing start with Google Ads, SEO, and automated follow-up on every enquiry.
A new clinic with no patient pipeline.
CareInn Dental Clinic launched with no existing patients, no lead history, and no search presence. Every new patient had to come from somewhere: Google, the website, phone calls, or referrals.
A new clinic can’t afford slow replies or dropped leads, because there is no returning patient base to fall back on. CareInn needed demand and a system to handle it in place before the doors opened. We built both:
- Google Ads campaigns. Search and Performance Max campaigns targeting local patients looking for dental care.
- SEO groundwork. A site built to rank for local dental searches, so organic visibility grows alongside paid.
- 60-second lead response. Every enquiry is captured and answered automatically, day or night.
- 14-day automated follow-up and one live dashboard showing every lead and its status.
Stack: Website + Google Ads + Make.com + Airtable + SMS + Email + custom dashboard.
Steady patient demand from a standing start.
From Jun 2 to Oct 28, 2026, Google Ads turned PKR 101,161.98 in spend into a steady flow of conversions:
- 338 conversions from 83,612 ad impressions
- PKR 299 average cost per conversion, at an average cost per click of PKR 29.90
- 10–12% conversion rate on every campaign: about 1 in 10 ad clicks became a conversion
- 198 conversions at PKR 221 each from the best-performing search campaign
- 92 conversions at a 12.03% conversion rate from Performance Max, the highest rate of any campaign
Organic search grew alongside the ads. Google Search Console, May 20 – Aug 29, 2026:
- 31.4K search impressions and 248 clicks from Google Search
- Average position of 11.9, with many local dental searches sitting just outside page one
- 0.7% average click-through rate, with room to grow as rankings move onto page one
Every one of those enquiries goes through the same pipeline: captured, answered within 60 seconds, followed up, and tracked in one dashboard.
What changed.
Common questions.
Will this replace our booking system?
No — it wraps around your existing system.
What if we already have a marketing team?
Our Dashboard tier fits teams that just need visibility.
How long to launch?
2-3 weeks