B2B E-commerce · Case study
iPromo
Automated product marketing for B2B e-commerce
Built an automated product-of-the-month image pipeline integrated with Salesforce and email, plus enrichment and analysis for a 25-year-old promotional products company.
Campaign pipeline
Product-of-the-month, automated.
- Product image generated
- Salesforce record enriched
- Campaign email queued
- Analysis report ready
Product-of-the-month, automated.
Product-of-the-month campaigns required repetitive image work, data enrichment, analysis, and coordination between sales and marketing systems.
Each campaign required repeated creative preparation and formatting.
Campaign inputs and Salesforce context lived in separate workflows.
Teams spent time assembling information before they could act on it.
A connected system designed around the way the team actually works.
We built an automated image and campaign pipeline that enriches product data, prepares creative assets, and connects the result to Salesforce and email workflows.
Automated creative production
Campaign-ready product imagery is generated through a consistent workflow.
Salesforce integration
Customer and product context moves into the campaign without duplicate entry.
Built-in enrichment
The system prepares and analyses product information before launch.
What the system does.
Creative automation
- Product image pipeline
- Campaign formatting
- Asset quality checks
CRM workflow
- Salesforce connection
- Record enrichment
- Campaign handoff
Marketing operations
- Email-ready outputs
- Repeatable monthly process
- Performance analysis
From fragmented work to a repeatable operation.
A faster path to market
Monthly campaigns move from selection to launch with fewer manual steps.
Consistent campaign assets
Every product follows the same reliable creative workflow.
Sales and marketing connected
Campaign execution uses the customer and product context already in Salesforce.
“Shahzaib did a great job of communicating throughout the project. He found solutions to hurdles along the way and ultimately we were very satisfied with the results.”— Jon, iPromo
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